A redesign of an independent arts and culture magazine, giving long reads and photography equal weight.

Margin Quarterly

<h2>The brief</h2><p>Verd sells rare houseplants, and most of its customer emails came down to one question: why is my plant dying? The shop wanted an app that would help customers care for what they bought, without turning their windowsill into another source of notifications.</p><h2>The approach</h2><p>Interviews with thirty customers showed that people did not want more information, they wanted reassurance. So the app does one thing well: each morning it tells you which plants need attention and why, in plain language, and stays silent otherwise.</p><ul><li>A care calendar that adapts to the season, the light in each room and the plant itself</li><li>A photo check-in that spots common problems and suggests a fix</li><li>A calm visual language of soft greens, hand-drawn icons and very few alerts</li></ul><h2>The outcome</h2><p>Verd launched on iOS and Android in autumn 2025. Care-related support requests dropped by 60 percent, and the app holds a 4.8 rating with more than 12,000 active gardeners.</p>

A plant care app for a Copenhagen botanical shop, turning watering reminders into a gentle daily ritual.