An identity and wayfinding system for a contemporary art space that changes with every exhibition.

Kunsthal Øst

<h2>The brief</h2><p>Saga makes small-batch skincare from Nordic botanicals. Its formulas were exceptional, but its packaging looked like every other wellness brand on the shelf. The founders wanted something that felt honest, tactile and calm, and that could be produced with fewer materials.</p><h2>The approach</h2><p>We started with the materials rather than the graphics. Uncoated paper labels, frosted glass and a single black cap replaced the old mix of plastics and foils. The typography stays small and precise, letting the texture of each object carry the brand.</p><ul><li>A range architecture for cleansers, serums and oils across three sizes</li><li>Recyclable glass and paper packaging that removed 70 percent of the plastic</li><li>Art direction for launch photography shot on local stone</li></ul><h2>The outcome</h2><p>The range launched in thirty concept stores across Scandinavia and Germany, and the founders say the packaging is now the first thing new stockists mention.</p>

Packaging for a natural skincare line, using stone, paper and tactile finishes instead of loud claims.