An identity and packaging system for an Aarhus roaster, built around the warm light of a northern morning.

Nordlys Coffee

<h2>The brief</h2><p>Kunsthal Øst occupies a former tram depot on the east side of Copenhagen and shows four very different exhibitions a year. It needed an identity strong enough to be recognised across posters, signage and screens, yet flexible enough to make room for each artist.</p><h2>The approach</h2><p>The identity is built from the building itself. The rail lines that still run through the concrete floor became a system of lines that frames every poster, sign and screen. Each exhibition gets its own colour and typeface pairing, while the frame and wordmark stay constant.</p><ul><li>A wordmark and line system drawn from the original tram depot floor plan</li><li>Wayfinding across three floors, printed on recycled aluminium</li><li>Poster, social and screen templates the curatorial team uses in-house</li></ul><h2>The outcome</h2><p>Since the relaunch, visitor numbers have grown by a third, and the in-house team has produced more than forty exhibition campaigns with the system.</p>

An identity and wayfinding system for a contemporary art space that changes with every exhibition.