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Elin Hart
All work

Web & digital

Halden Architects

A calm, image-led website for an Oslo practice whose buildings needed room to speak for themselves.

A white modernist house with stacked terraces and an outdoor staircase against a clear blue sky.
Client
Halden Arkitekter
Year
2025
Role
Art direction, UX and UI design
Services
  • Website design
  • Art direction
  • Content strategy
  • Design system

Case study

The brief

Halden had twenty years of award-winning residential work and a website that buried it under menus, sliders and press logos. They wanted a site that felt like walking through one of their houses: quiet, generous with space, and full of light.

The approach

I stripped the structure back to the three things visitors actually came for: the projects, the people and a way to get in touch. Each project page follows the rhythm of a site visit, opening wide on the exterior and moving in towards details and materials, with captions written by the architects themselves.

  • A modular project template the studio updates without a developer
  • A restrained type system pairing a classic serif with generous white space
  • Image guidelines for photographers, from crop ratios to colour grading

The outcome

Average time on project pages tripled after launch, and the studio credits the new site with two of its largest commissions this year. The design system has since been extended to their printed monographs.